Digital Marketing has been trending in the business industry in recent years. As the entire world is dependent on online then why not marketing is a part of it. Apparently, Digital marketing has been predicted to be the future of the business world ensuring to offer a wider range of job opportunities. So, if you are looking for career options then do consider digital marketing and if you are an aspiring digital marketer already, then prepare yourself to get into the race in the nearing future.

Not sure about what digital marketing is? Don’t worry, this blog will cover the necessary aspects that you need to know before you opt for digital marketing as your career.

What is Digital Marketing?

Digital Marketing is a way of promoting your business online and increasing the brand value of your business and gaining traffic to your website through the medium of the internet using various technologies available. It involves both paid and unpaid mode.

Types of Digital Marketing

Search Engine Marketing (SEM) – Paid way of gaining traffic to the website, Search Engine Optimisation (SEO) – Unpaid way of gaining traffic to the website, Social Media Optimisation (SMO) – Driving traffic from social media platforms or through referral social sites, Social Media Marketing(SMM)– Paid way driving traffic to your websites from social media platforms.

What does Digital Marketer do?

Digital marketer forte is to rank the business website on Google’s search engine result page. Digital marketers must have the ability to think out of the box and generate innovative ideas as well as have good knowledge about social media platforms too and also be capable to understand the circumstances and take decisions while promoting. They will be responsible to carry out activities that enhance brand awareness and generate leads to the business. They are also responsible to plan, organize and execute campaigns for promotions and paid advertisements, write blogs, keep track of the metrics of the website in terms of visitors, and much more using certain tools. He should also keep himself updated.

Digital Marketing Tools

Digital Marketing is highly dependent on certain tools to give appropriate results. Tools such as Ubersuggest, Google Analytics, Semrush, Google Keyword Planner, Google webmaster tool, Seoquake, Pre-post SEO, check my links, Buffer, HootSuite, MailChimp, MeetEdgar have been trustworthy. Ensure opting for the right tool for the right task.

Hope this blog has answered your questions about what digital marketing is and what does a digital marketer do! To know more about Digital Marketing, reach us on our website.

Leave a Reply

Your email address will not be published. Required fields are marked *