How do you design an email that will result in plenty of opens and strong click-through rates? There’s a little art – and luck – that goes into email design.
Whether you’re looking at the graphic and visual design, or the responsive HTML development side, email design can be a tricky business.
Here, we’re going to look at some tutorials to help you learn everything you need to know about email design, from some basics to more advanced techniques to help you make this most of this digital marketing tool.
How to Create an Email Newsletter Checklist
As you are planning an email design project, you might want a checklist that ensures you have every element in order before hitting “send.” This list from HubSpot is a great resource that can aid any email marketing campaign. The 12 items on the list are clear and understandable and apply to pretty much any type of email design.
Build an HTML Email Template From Scratch
Once you have an idea for an email design, the way to take it to the next level is to create a reusable template for that design. A template allows you to sue a consistent design framework for email sends and can save time in the long run. This tutorial shows you how to create a template from scratch with HTML.
How to Design & Code HTML Emails in Adobe XD
You can use Adobe XD to create an email design or template. This tutorial provides everything you need to know to get started including how to create a table structure, steps for designing an email, and exporting everything to prep for sending.
How to Create an Email Newsletter the Right Way
WPBeginner has a solid overview of how to get started in email design for different types of industries in this tutorial. It walks through different types of target email designs and what you should include in them for optimal success.
Developing HTML Emails Using Devs and “Ghost Tables”
How many of you use Microsoft Outlook for email? It’s a popular email client, particularly for businesses. And you probably know that many email designs can be a challenge when opened in Outlook. By using tables and divs, you can design an email that will render perfectly in Outlook. This tutorial shows you how to do it in easy to follow steps with code snippets.
Using Canva & Mailchimp to Design Emails
Pair the design elements in Canva with the sending functionality of Mailchimp to deliver beautiful emails to subscribers. This video lasts a little more than 35 minutes and explains how to use these (free to paid) tools together.
Basics of Modern HTML Emails
While many of us rely on third-party tools to deliver HTML emails seamlessly, that’s not true of every designer. You might want to understand the HTML behind each send. That’s where this tutorial comes in. It breaks down all of the code that comprises an email so that you can design a message with a strong foundation, and hopefully with a little less frustration.
Using a Canva Newsletter Template in Gmail
Combine two popular tools for email design. This video explains how to edit a Canva newsletter template, add links, and export to Gmail while maintaining hyperlinks and visual appeal.
Everything Developers Need to Know About Sending Transactional Emails
Transactional emails provide key information and understanding for users who have accounts with your website or app. They require a clear and concise design that helps users do something, such as reset a password or view a receipt. This tutorial explains everything you need to know to do it right.
12 Newsletter Design Tips to Boost Your Email Marketing Results
To maximize the impact of an email, there are a few design things you can do. This video walks you through 12 design tips to make the most of these projects. Tips include how to design for mobile devices, optimizing text, creating a visual hierarchy, picking fonts, and more.
How to Design a Mailchimp Newsletter Template in Adobe InDesign
While Adobe InDesign is primarily thought of as a print design tool, you can also use it for digital projects. This 13-minute video shows you how to create a newsletter design for Mailchimp using this tool.
5 Tips for Writing Better Email Newsletters
Writing an email is as much of a part of the design as visuals. This video explains some best practices for crafting great email copy. (It also comes with a downloadable freebie.)
How to Code a Responsive Email from Scratch
Email needs to follow the same principles as web design and should be responsive. This tutorial explains the HTML behind creating a responsive email design. There’s a lot of code to scan here, but it is worth your time.
Beginner’s Guide to Email Accessibility
Emails have to look great, but they have to be understandable, readable, and accessible by subscribes if you want the message to resonate. Accessibility should be a priority in email design. This tutorial explains how to create an email with accessibility standards in mind with actionable steps for your next design.
Step-By-Step Guide to Create Your Own HTML Email
Understanding the HTML of an email enough to fix an error is one thing; creating it from scratch is another. This tutorial takes you through creating an email design in HTML step-by-step. (And every bit of code is copy and paste-ready!)